Step 1: Set the Source of Your Instagram Feed

To configure your Instagram Feed widget, start by connecting a source. This article explains how to do it step by step.

Our Instagram Feed supports several connection types. To learn how they differ and choose the best option for your needs, check our guide: Instagram Feed Connection Types.

Connection Types

Account, Hashtag, and Mentions & Tags

If your Instagram Feed widget was created before August 26, 2026, the connection settings on the Sources/Content tab may look slightly different.

To begin, open your widget editor on the Content tab. The widget lets you choose between three source types:

  • Account — display posts from a specific account using its username or profile URL.
  • Hashtag — display posts containing a specific hashtag.
  • Mentions & Tags — display posts that mention or tag a specific account.

To connect your widget, choose your source type, enter the requested Instagram username, profile URL, or hashtag, and click Add:

Wait until the posts are collected, and that's it! 😊

These connection types only support public accounts. Make sure the profile you link is not private and has no access restrictions (e.g., age or country). If you can't remove the restrictions, use the Business Account connection type instead.

Choosing Content Types and Filtering Posts

For Account and Hashtag sources, use the Type of Content to Show toggles to choose whether to display videos, images, carousels, and Reels:

To narrow down the posts further, click Add Filter and choose one of the following options:

  1. Keyword — show or exclude posts containing a specific keyword.
  2. Specific post — show or exclude individual posts by adding their URLs.
  3. Hashtag — show or exclude posts containing a specific hashtag.
  4. Date — show posts published after a selected date.
Please note that the Type of Content to Show and Filters settings aren't available for the Mentions & Tags source.

Business Account

You can also connect your Instagram Feed via Business account authorization. Before you start, make sure your Instagram account is a Business or Creator type.

Here's how to connect a Business Instagram account:

1

Select Account, enter your Instagram username or URL, and click Add:

2
Once the search is complete and the posts are collected, click Connect. Log in to your Instagram account in the pop-up window that appears:

If you have multiple accounts and need to choose between them, click the three dots and select Switch Account:

3
Make sure all toggles are enabled and click Allow:
4
Click Done:

Awesome! Your Business account is now connected.

Did something go wrong while connecting your Business account? Try reconnecting your Instagram Feed widget to troubleshoot the issue.

Combining Multiple Sources

You can add up to five Instagram sources to a single widget. This means you can combine Account, Hashtag, and Mentions & Tags sources, including accounts connected through authorization:


That’s it! 🎉 Your Instagram Feed sources are ready. Next, let’s choose a layout and customize the widget’s style.

Next step: Step 2 – Adjust Layout & Style of Your Instagram Feed
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