Instagram Feed Connection Types: Benefits and Differences

The Instagram Feed widget supports several connection types, including accounts, hashtags, mentions, and Instagram authorization.

This article explains the differences between these connection types and their benefits.

If your Instagram Feed widget was created before August 26, 2026, the connection settings in the Source Type/Content tab may look slightly different.

Instagram Source Types

For step-by-step instructions on setting up your Instagram Feed source, refer to this article: Setting the Source of Your Instagram Feed.

Account, Hashtag, and Mentions & Tags (Public)

With these public connection types, no Instagram login is required. Select Account, Hashtag, or Mentions & Tags, enter your source, and click Add:

Key features of these connection types:

1

The Account, Hashtag, and Mentions & Tags types only work with public Instagram accounts (open to everyone, with no age or country restrictions).

2

All three types show like and comment counts on posts. With the Account type, you can also enable the widget header to display posts, followers, and accounts followed:

Business (API)

If you're connecting a profile, you can use our Business connection type. With this option, you connect the source by authorizing through your Instagram account:

Key features of this connection type:

1
Requires Instagram authorization (API connection).
2
Allows access to private or restricted profiles not available via Public connection.
This option works only with professional Instagram accounts. To check your account type or switch to a professional account, see this guide: How to Identify and Switch Your Instagram Account Type.

Now you can easily choose the Instagram Feed connection type that suits your needs! 😊


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